As I flew very often, I observed the passengers and realized that their shirts were mostly wrinkled.
Quite surprised, I quickly realized that mine was not.
I chose to travel with a white oxford shirt that is part of the Journey range (Thomas Mason).
To tell you a little bit more, Thomas Mason's Journey range is known for what they call their "Wrinkle Resistant", which means "wrinkle-free".
In general, so-called "easy to iron" shirts are ironable because manufacturers add a chemical layer (ammonia-based) that chokes the cotton in the shirt, making it stiff and rigid.
This is not the case here.
The Journey range, as its name suggests, keeps the shirt looking great all day long.
The fabric receives a heat treatment during its last phase of preparation (finishing), i.e. it undergoes a very fast temperature change from very hot to very cold, creating a freezing effect and fixing the fibres.
I started the tests with Thomas Mason at the end of 2013 and early 2014 and from the beginning we were very satisfied with the result.
Indeed, we are far from a fair marketing effect selling the merits of a maintenance-free shirt, but on this product we really see a difference, lasting.
We even received the AATTC award (American Association Textile Chemical Colorist) with 3 out of 5 stars.
I strongly encourage you to try these fabrics where you can find them on all the basics in white and sky blue.
I offer them in several versions in twill, poplin and oxford.